A CONSCIOUSLEE PROMOTION
If you were fortunate to attend the event where Shero Sessions teamed up with That Sound Studio on 27th December 2020, then I am sure you will agree with me that it was an event to remember. If you have yet to watch it I strongly recommend that you prepare yourself for 1 hour of pure acoustic enjoyment. After releasing the Herb Root Riddim in April 2020, Harmonie Deja, artist and founder of Shero Records and Pawel Wojceichowskii co-founder of That Sound Studio, joined forces in December to host pre-recorded intimate night of Reggae music.
The free Acoustic-Reggae special featured fantastic performances from Kitty Corbin, Jah Kirk and Harmonie Deja backed by Shero band.
The thing to note here is that although in the current climate the preference is for live events, where we can physically mingle and applaud each performance, The Shero Sessions event is a sign of things to come. However, if done correctly, it can be enjoyable experience.
One thing that is the same – whether live or virtual – is the need to market the event. In this instance, I felt that Shero Records nailed it. The key to any good marketing is to have a concept that is appealing to the public, something that will get their attention. One could not have missed the little video snippets offering us a “fly one the wall” insight into the weeks of preparation leading up to the night in question. We saw the different radio interviews that was attended. Shared across social media platforms, no two posts were the same – building curiosity and anticipation at the same time. Promotion had been given a lot of thought and planning. Note: although the flyers and videos were of good quality, an artist can utilise social media at virtually no cost to promote themselves and their events.
By consistently promoting and engaging the public, the event drew a sizeable audience. It felt intimate and special. Set acoustically, one could appreciate the instruments used, the harmonies, the vocals and the lyrics. Each artist’s performed with confidence, expression and professionalism. If there were nerves I didn’t detect and I would have happily listened longer. Kitty Corbin, Jah Kirk and Harmonie Deja each have different singing styles, but they complimented each other and suited the occasion well. I particularly liked how they remembered their Herb Root Riddim colleagues when singing. A great idea! It’s the small things that give me delight, like announcing their social media handles at the end of their performance. Nothing was left to chance or overlooked.
I salute Shero Records and That Sound Studio for their innovative and outstanding contribution to reggae with this session. Keep your eye on Shero Records and your ear to the ground – I have a feeling that there are greater things to come!